Google Cookie tracking showdown

Sky News have released an article about Google’s ongoing battle with UK regulator CMA. Google is under pressure to improve privacy measures by removing tracking cookies, but others say it’ll hand the company too much power.

The UK markets watchdog said on Friday it had secured additional commitments from Google in its 11-month-long tussle over the technology giant’s privacy plans.

In January, the Competitions and Markets Authority (CMA) launched an investigation in to Google’s plans to remove third-party tracking cookies from Chrome, the most used desktop web browser in the world.

The company is under pressure to remove cookies – which track individuals as they browse the internet – to increase the privacy of its users.

But critics argue the move could also hand the company more power, and suck up more advertising revenue – potentially harming other businesses like newspapers.

Click here to read the full article.

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