Is Google Analytics Legal?

As the cookie goes into sunset and changes come into the landscape, how much do you know about the risks around Google Analytics?

What You Need to Understand and What You Need to Do

What is clear about your privacy:

  • You must value privacy properly
  • Privacy is your responsibility, not Google’s
  • Privacy is good business

The risks surrounding Google Analytics especially in combination with GDPR feels like a minefield. Find out more about how you can make this work for you below.

How to legally use Google Analytics in Europe – 7 March 2022 – VISCHER

Find out more about Google and privacy news.

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