TechCrunch has written about TikTok’s decision to pause the rollout of their new privacy policy in Europe due to controversy surrounding it. The new policy would have meant that users were no longer asked for their consent to be tracked for the purpose of targeted advertising.
It follows a warning from Italy’s data protection watchdog who said that in their view the new policy violated GDPR. The Irish Data Protection Commission (DPC) are TikTok’s lead privacy regulator for the GDPR. They stated the pause follows “engagement” between the oversight office and the tech giant.
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