Google Analytics are very powerful and many developers rely on them to deliver amazing functionality – however there is a risk following the Schrems II decision.
Website designers are encouraged to stop using Google Analytics and use alternative solutions that comply with data protection requirements.
What Has Changed and Why
After the Schrems II decision, the DPA no longer saw any legal basis to justify the personal data transfer to the USA associated with Google Analytics.
As the number of complaints increases, we recommend that website operators consider immediately resolve the issue by deactivating Google Analytics and putting another approach in place.
If you want to discuss this or want more information, contact us today.