…Consumer-facing brands in the U.S. are contending with a growing array of consumer privacy laws. There has been no creation of a federal standard for data privacy; instead, the states are walking a path to create statutes that treat consumer privacy through their respective lenses, and California passed the most comprehensive law to date with the California Consumer Privacy Act (CCPA). Other states will follow in the creation of their own statutes, but for now, all eyes are on California as a proxy for the rest of the U.S.
Read the great article by Bill Hanifin – https://www.forbes.com/sites/forbesagencycouncil/2020/08/31/whats-the-impact-of-data-privacy-regulation-on-loyalty-marketing/#1b77d80f2f48
#cybersecurity #ccpa #data #privacy #emergingrisk