General of California Rob Banta is making the cookie clear…

In regards to the California Consumer Privacy Act (CCPA), many considered use of cookies to be a gray area, but Attorney General of California Rob Banta is making the matter more black and white. Digiday reports that Banta has sent enforcement letters notifying businesses that cookies and other data advertising and analytics tracking tools do, in fact, fall under the CCPA’s definition of data “sale,” meaning companies could face harsh penalties for improper use. What’s more, violators could be charged for each individual instance of misuse, and given that violations seen as intentional can be fined up to $7,500 per instance, the calories could really add up. 

 

Ransomware’s shifting brands. Data breach lawsuits. CCPA enforcement. (thecyberwire.com)

#ccpa #dataprivacy

 

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