In response to rising complaints, the FTC cautions companies against using negative option marketing as dark patterns to trick or mislead consumers into subscriptions or renewals, pointing to applicable legal obligations in the FTC Act, ROSCA, Telemarketing Sales Rule and Prenotification Plan Rule; prior express informed consent under these laws must be separately obtained, unambiguously affirmative and verifiable.
Negative Option Marketing – FTC warning
Related Posts
Luxury Hotels Under Threat Following MGM Hack
Following the recent attack on MGM Resorts it seems cyber attackers are targeting luxury hospitality venues to steal log in information.
Zoom To Use User Content to Train AI
Zoom's recently updated terms and conditions allow for some concerning practices surrounding AI which has caused concern in the industry
Publisher Faces $18.5M Fine From FTC
The FTC have given a publisher a large civil penalty for using dark patterns and misleading information across their website.